Course: ENGL 3110 Technical Writing
Semester taken: Fall 2023
Instructor: Dr. Baotong Gu
For my next assignment, I have selected my final project from my Technical Writing course, which was completed as a collaborative effort with a partner. We were provided with flexible guidelines that presented both advantages and challenges. I opted to create a brochure for the boba tea shop where I work, allowing me to concentrate on enhancing its visual appeal. However, reflecting on the skills and knowledge I have acquired from my other courses, I realize that I could have explored more comprehensive options, such as designing a website.
I chose this project specifically to focus on visual elements, but at the time of submission, I felt somewhat dissatisfied with the final product. My partner had prior experience with the design platform we used, Canva, which gave them greater influence over the visual design choices. Despite this, I was pleased with the text we included, as it was concise, clear, and effectively communicated the key messages. This experience taught me the importance of collaboration and the need for a more balanced approach to design, allowing for both visual creativity and textual clarity.
In my redesign for this project, which I have included in this portfolio, I focused primarily on enhancing the visual aspects rather than the content. I made several design choices, such as changing the background colors and patterns, as I felt the original design appeared somewhat immature. Additionally, I reduced the font sizes to create more white space to increase the contrast between the background and the text. These adjustments aim to create a more sophisticated and visually appealing brochure.
Original Project
Final Version
